My Work
Cricbuzz
A REDESIGN CONCEPT
CricBuzz is an Indian cricket news website owned by Times Internet. It is one of the most popular mobile apps for cricket news and scores in India. The aim of this project is to evaluate its existing experience and functioning along with understanding user's perception in order to propose a redesign concept for enhanced user experience.
Easify
A SELF - SERVICE CONCEPT FOR HOTEL INDUSTRY
The brand - Easify is a system designed for hotels, hostels and hotel-aparts to automate the check-in, check-out and other processes for the guests. Ensuring all round hotel solutions along with full integration we are here to “Easify” the journey for you. A kiosk system with mobile app integration and fast, intuitive, seamless interaction built to ensure minimum errors and optimum guest experience.
Nintendo
UX CASE STUDY - DESIGN MANAGEMENT
This project is part of our college course - Design Management. The objective of this study was to research about a company, collect data and analyze it’s current strategies and propose a business plan based on the findings to fill the gaps in it.
Headspace
UX CASE STUDY - SOCIAL PYSCHOLOGY
Headspace is a mindfulness app with an interesting interface that takes the seriousness and intimidation out of meditation. The objective of this project was to study and understand the interplay of social and psychological factors influencing the design process of headspace and to accordingly suggest few key recommendations to enhance the user experience of the brand.
A Little About Me
PERSONAL PROFILE
Hi, I’m Isha Vithalani, a Designer with my specialization in User Experience from MIT Institute of Design, Pune.
I like to create pleasing and human experiences while striking a delicate balance with business and technology. I also have a keen interest in psychology and sociology which helps me understand my users better.
Currently, I am designing and solving problems for fintech services like Samsung Finance+ at Samsung R&D, Bangalore.