GET TO KNOW ME A LITTLE BETTER
Hi, I’m Isha Vithalani, a Designer with my specialization in User Experience from MIT Institute of Design, Pune.
I like to create pleasing and human experiences while striking a delicate balance with business and technology.
I follow a detail-oriented approach with eagerness to experiment and believe in crazy ideas. I also have a keen interest in psychology and sociology which helps me understand my users better.
Currently, I am designing and solving problems for fintech services like Samsung Finance+ at Samsung R&D, Bangalore.
I am from Mumbai, India. I have lived in a joint family all my life which has helped me develop an understanding nature, be respectful of different perspectives and quickly adjust to new challenges. I enjoy working with diverse teams. I love to share ideas and have elaborate discussions about life, psychology, people's favorite music, movie, show... basically anything that sparks a light in someone's eyes.
Common adjectives people have used to describe me are: optimist, ambitious, reliable, resilient, persistent, hard working, convincing, affectionate, sensitive and quirky.
I like to dance my worries away, listen to good music & tasteful recommendations, walk in the rain, read Agatha Christie & swoon over Poirot yet again, eat spicy food (VERY spicy food), watch K-dramas, binge on classic Bollywood movies while repeating the dialogues verbatim and... well the list goes on.
Hey there! Glad to see you here.
Oh wait, there's more...
REFRAME
Let me introduce to you my passion project, Reframe. It is said that you are lucky to find people you share your core values and morals with. But it is even better when you come together and build a community out of those shared values. Reframe is built out of sheer love and passion for the practice of journaling and mindfulness. I started this brand with two of my best friends, Siddhi and Devashri. Anything that helps us stay in tune with ourselves, that is Reframe for us.
Curating experiences by aligning design with business goals, market needs and user expectations has been equal parts challenging and exciting. This project places me at a sweet spot where I am able to apply my design knowledge to tangible products along with the digital ones and move out of my comfort zone. I am learning to understand consumer psychology and use habit forming products / practices to help people be the best version of themselves. Currently, our efforts are directed towards building a brand image by managing online social platforms, designing daily content to engage with the audience as well as perfecting our very first product launch. Stay tuned! A lot more is yet to come.